Vivrant Beauty, NY

Vivrant Beauty is Harlem’s newest beauty retail experience with a vast selection of swoon-worthy skincare, haircare and cosmetic products catering to women of all skintones, nationalities and hair textures.

As Harlem’s go-to beauty destination, Vivrant Beauty proudly stocks a diverse selection of beauty goodies from approximately 30 premium, ingredient-conscious, women-owned, person-of-color owned and local beauty brands. Some of the brands that line Vivrant Beauty’s shelves include Ren Skincare, Mario Badescu, Becca Cosmetics, Butter London, Mischo Beauty, Hello Curlies, Eden Body Works and Briogeo.

About the Founder of Vivrant Beauty

Desiree Verdejo is a Harlem-native and former lawyer. After seven years of practicing law, she jumped off the corporate ladder to pursue her lifelong fascination with entrepreneurship.

A self-described beauty junkie, Desiree discovered a passion for skincare at a young age and later a love for styling and caring for her natural, kinky hair. She was shocked that there was no beauty retailer that allowed her to marry the two. With a passion for all things beautiful and a motivation to empower and be surrounded by motivated women, it didn’t take her long to determine the next chapter in her career. Thus, the concept for Vivrant Beauty was born.

After years of soul searching, exploration, and hard work, Desiree is excited to do what she loves in a community that she proudly calls home.

Vivrant Beauty
220 Saint Nicholas Avenue
New York, NY 10027

(212) 865-0100
[email protected]

Monday – Saturday: 12pm-8pm
Sunday: 12pm-6pm


Know a fantastic natural hair boutique in your area? Tell us about them by email or leave a comment. We love to hear about local boutiques and products serving our community!

*Photos from Vivrant Beauty

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