natralicious ooolalocks hair box

Our Rating

8 Coily Hair

8 Curly Hair

8 Kinky Hair

8 Wavy Hair

Great For All Curl Patterns

With so many hair products marketed to Black women, it’s not always easy to distinguish which brands are actually owned by Black women. So if you’re a Black woman like me—or any person, really—who wants to support Black-owned businesses while caring for and maintaining your natural hair, here’s a brand for you to try!


NATURALICIOUS is a natural haircare and skincare line made from organic, fair-trade ingredients. OooLaLocks is their signature, color-coded haircare system that comes in a curly/wavy edition (in gold) for fine hair textures and a kinky/coily edition (in purple) for course hair textures. OooLaLocks products can be purchased separately or as a hair box, which includes the entire 4-step system:

Step 1: 12 oz Moroccan Rhassoul 5-in-1 Clay Treatment
Step 2: 6 oz Moisture Infusion Styling Creme
Step 3: 2 oz Divine Shine Moisture Lock & Frizz Fighter
Step 4: 2 oz Heavenly Hydration Hair Mist


Gwen Jimmere is the CEO and Founder of NATURALICIOUS. Gwen began her natural hair journey while pregnant and decided to make her own hair products as a hobby. In 2 years she turned her side hustle in to a lucrative business after she was laid-off, divorced and left with a toddler and a mortgage. Now, her successful business is thriving and has been featured on Essence, Huffington Post, Black Enterprise, BuzzFeed, Atlanta Blackstar and many other notable media platforms. 3 snaps and a fist in the air for the sistah.


I have not tried all the products NATURALICIOUS has to offer, but I have used the following 3 products:


This was my first clay treatment and I decided to try it because it was included in one of my monthly UjamaaBox subscriptions. I’m so glad I used it! The 5-in-1 refers to the products it replaces, which are cleanser, detangler, conditioner, deep conditioner, and leave-in-conditioner.

The clay treatment is step 1 of a 4-step system. I realize products that are part of a system should be used in tandem for best results, but I had only the clay treatment available to me when I first tried it. I used the entire 12oz bottle in one use, so the product doesn’t last long but the results were worth it. (Sidenote: If your hair is beyond bra strap length, you might need more than one bottle for one use.) My hair was dry, course and stretched from an old blowout before applying the treatment and I saw my curl pattern bounce back before I even finished coating my hair with the clay. My hair felt very soft and moisturized after rinsing. I recommend this product for reviving and restoring your curls or coils.


I use this sweet-smelling oil in my hair to seal in moisture after I apply water and/or a liquid leave-in conditioner and then I apply a cream. This is known as the L-O-C method. The Sweet Spanish Almond Oil is super light and smells absolutely delicious, like a dessert!


Okay, who doesn’t love Shea Butter? I use it for hair and body! Shea Butter comes in a variety of shades depending on where and how it is processed but unrefined, raw Shea Butter is better since it doesn’t have contaminants and isn’t extracted with solvents. And if you enjoy mixing and whipping up your own hair/body butter then you could even add some Sweet Spanish Almond Oil to your homemade blend! Click HERE for a quick tutorial for DIY hair/body butter by NaturalRose and HERE for another recipe by lingwashere.

The NATURALICIOUS brand touts it’s products as time-saving by shortening wash day to just 1 hour or less. Natural haircare regimens definitely do not need to take all day and NATURALICIOUS products help shorten the process by having a few products formulated to take the place of many. Try it yourself to see if it shaves time off your haircare routine! Time yourself, even.


Of course you can shop at but I bought my 100% Pure & Unrefined Ghanaian Shea Butter and Sweet Spanish Almond Oil from Culture Cloz (also Black woman-owned) for a fraction of the price since they have a special partnership with NATURALICIOUS. If you prefer not to buy online, you can search for a retailer near you by entering your zip code on their site.  because you hair hate waiting or paying for delivery then you can click here to enter your zip code and find a store near you.

I hope you enjoy this line as much as I did. Give it a try, you’ll be a Naturalicious Naturalista. *pats afro*


Get ready to streamline your routine with the only system that is GUARANTEED to take you from wash to ready-to-style in just ONE hour or less!

This is the first ever all-you-need hair care system developed specifically for dry hair. Choose either our Kinky/Coily Edition or our Curly/Wavy Edition based upon your unique hair texture.

If you’re finally ready to get out of the bathroom and get on with your life, we have the essential products that give you back your day, so you get the time to actually enjoy life, rather than spending hours just trying to look good. We’ll get it done for you in less than an hour. (Let the church say, “Amen!”)

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