L’Oréal USA announced today the signing of an agreement to acquire Carol’s Daughter – the natural beauty products company founded 20+ years ago by Lisa Price. Carol’s Daughter will continue to operate out of their New York City headquarters under the brand’s current leadership team.
In a statement Frédéric Rozé, President and CEO of L’Oréal USA says,
Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry. This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.
Lisa Price put out her own video statement on the Carol’s Daughter homepage explaining her story…
We’re so excited for the Carol’s Daughter family and especially Lisa. We wish them the best on this next chapter! Read the official press release here.
